https://journal.uog.edu.et/index.php/EJBME <p style="text-align: justify;">The journal has got named as<strong> “Ethiopian Journal of Business Management and Economics” </strong>and abbreviated thereafter as<strong> “EJBME”.</strong> It is the first dedicated a biannually peer-reviewed open access journal which focuses on diverse areas of Business and Economics such as Accounting, Business Management, Economics, Finance, Marketing Management, Public Administration, Tourism &amp; Hospitality Management, and related issues.</p> University of Gondar en-US Ethiopian Journal of Business Management and Economics 2520-4971 https://journal.uog.edu.et/index.php/EJBME/article/view/856 <p style="text-align: justify;">By systematically mapping, analyzing and synthesizing a comprehensive body of scholarly works, this <br>paper aims to trace the trajectory of models and theories that have shaped the discourse on memorable <br>experience across multitude tourism literature and offers insights for future research prospects. To this <br>end, high impact journal articles published from January 1st, 2019 to November 10th, 2023 were scanned <br>from the electronic databases using the combination of keywords: “memorable tourism” OR “tourism <br>experience” AND “memorable tourism experience”. Following the screening, selection and synthesizing <br>processes, 15 original full-text articles were included for the final descriptive analysis. The analysis results <br>revealed that the majority of the scholars were focused still on conceptualizing frameworks and theories <br>of memorable experiences; largely neglects negative experiences; uneven geographical distribution of <br>publication (global perspective, followed by China); and most studies employed quantitative approach. <br>Acquainted to the gaps identified, recommendations should include a more thoughtful application of <br>memorable experiences models and theories, a focus on context-based study, consideration of both positive <br>and negative dimensions, mitigation of self-report bias, applying mixed approach, and incorporation of <br>both demand and supply perspectives. Eventually, this systematic literature review (SLR) aims to prompt <br>a paradigm shift towards a more context-oriented conceptualization of tourism experiential dimensions, <br>advocating for a more nuanced understanding beyond the current holistic approach about the subject, <br>mainly heritage destinations that entails different dimensions</p> Yechale Mehiret Geremew Copyright (c) 2024 Yechale Mehiret Geremew https://creativecommons.org/licenses/by-nc-nd/4.0 2024-07-16 2024-07-16 7 1